Build an on-demand video library for your endurance brand
Technique, mobility, strength and race-preparation video, sold as a membership under your own name. Plans and data stay in your coaching software.
- ✓ No plan builder, no device data, no athlete tracking
- ✓ Apps for Web, iOS, Android, Apple TV, Android TV
- ✓ Your subscribers stay yours
Who this is for
Endurance coaching software is a crowded category and Propel is not in it.
Propel fits if
- ✓ You explain the same drills, warm-up and race-week routine every season.
- ✓ You have an audience beyond your coached athletes: a club, a race community.
- ✓ You want the education half of your coaching to earn.
- ✓ Plans and data can stay in your existing software.
Look elsewhere if
- — You are an athlete looking for a training plan.
- — You need a plan builder, workout files, or watch and power-meter data.
- — You want athlete tracking: completed sessions, load, compliance.
- — You have filmed nothing yet.
What endurance athletes will watch
Endurance athletes read plans and watch technique.
- Technique and drills
- Cadence, foot strike, swim catch, bike fit, filmed from the angle that shows the fault.
- Mobility and durability
- Short, follow-along routines athletes can repeat between sessions.
- Strength for endurance
- Single-leg work, hinges, calf and hamstring loading, trunk work that is not sit-ups.
- Fueling education
- Practising intake in training, a long-ride plan in real food and bottles, race-morning routine. General education only. A published video cannot give individual dietary or medical advice.
- Race-week preparation
- Taper education, kit lists, transitions and pacing reminders, ready to revisit before race day.
- Discipline categories
- Running, cycling, triathlon and multi-discipline racing such as HYROX. Which disciplines Propel is built around is not published — ask before you assume yours is the focus.
Your plans stay in your planning tools
Endurance buyers expect plans and data. These are jobs Propel does not do.
- No plan builder
Propel writes no sessions, sets no zones, builds no block, periodises nothing.
- No workout files
No structured workouts pushed to a watch or head unit, no day-by-day calendar.
- No device data
No GPS, heart-rate, power or sleep data; no wearable connection.
- No athlete tracking
No completed-session log, no load or compliance view, no per-athlete dashboard.
- No training or medical advice from us
What an athlete should do is your judgement. The product publishes video; it assesses nobody.
Recurring access across the season
Plan for the quiet months as well as race season. Settle these access and pricing questions before selling.
- Can a member pause a subscription rather than cancel it?
Pausing is not confirmed, and it changes your off-season churn.
- How will you price a race-specific block alongside the membership?
One-time purchases are supported. Decide what a separate purchase includes.
- What happens to access when somebody cancels mid-season?
Immediately or at period end: a policy you publish.
Sell subscriptions, one-time purchase, free previews, with payments by card, apple pay, google pay. Compare the models in sell recurring access.
How athletes watch
A phone beside the pool; a television for the material worth sitting down for.
Propel's app range covers Web, iOS, Android, Apple TV, Android TV; branding depends on your plan. No other device or store is claimed. Keep drills easy to find before training and longer education ready for home viewing.
A membership scenario
Members multiplied by price, at a conversion rate you would defend.
What this assumes
- Every member pays the same amount, every month.
- Nobody cancels, and nobody is on a discount or a free trial.
- Taxes, payment costs and platform costs are not deducted.
Worked example. 200 members paying €15 a month is €3,000 a month, or €36,000 a year, before any costs.
This is gross revenue before payment processing, app-store commission, tax and your plan. No Propel fees are deducted automatically. Studio is €199/mo and Brand €599/mo, excluding VAT. Propel takes no percentage of your sales. Model your platform costs for peak season and your quietest month.
Endurance library FAQ
I coach more than one discipline. Can one library cover all of them? +
Yes: swim, bike and run as categories, strength and mobility shared. Which disciplines Propel is built around is not published, so ask about yours.
How much do I need filmed before launching? +
Drill and mobility work covered properly, plus one education series. A January joiner needs something still waiting in March.
Can I keep the coaching platform my athletes already use? +
Yes. Plans, files and data stay there; Propel sells the video library beside it. What integrations exist is not confirmed.
What does Propel cost, and when can I launch? +
Studio is €199/mo for your own-brand web app and Brand is €599/mo with your own iOS, Android, Apple TV and Android TV apps, plus a one-time €3,500 app launch. Propel takes no percentage of your sales. All prices exclude VAT. Propel is pre-launch and open for early access; no launch or store-review date is published.