A white-label streaming platform built for creators
Sell video under your own name. Choose an own-brand web app on Studio, or your own mobile and TV apps on Brand, with ownership terms settled separately.
- ✓ Your subscribers stay yours
- ✓ Hosted in the EU
- ✓ Own-brand web, mobile and TV options
What white label means
White label means using a provider's product under your own brand.
- Check which screens carry your branding and whether the provider remains visible.
- Separate branding rights from ownership of code, store accounts and subscriber data.
- Agree what you can take with you when the contract ends.
What subscribers see
Review the subscriber experience from the first visit through payment and playback.
- Your site
- Show what membership includes, the price and a useful preview. Confirm the available storefront controls.
- Sign-up and payment
- Supported methods: Card, Apple Pay, Google Pay. Check checkout and account access on each target screen.
- Your catalog
- Bring a sample program and ask to see how viewers find its recordings.
- Your player, your app
- Confirmed screens: Web, iOS, Android, Apple TV, Android TV. Test playback and ask how progress behaves when a viewer changes devices.
What you can brand and own
Published plan inclusions first; ownership and operational terms to confirm next.
Published facts
- Own-brand web
- Studio includes your own domain and own-brand web app; native apps come with Brand.
- Own mobile and TV apps
- Brand includes own iOS, Android, Apple TV and Android TV apps. Store accounts and app ownership still need confirmation.
- The subscriber relationship stays with you
- Your subscribers stay yours
- The service is hosted in the EU
- Hosted in the EU. Hosting location alone does not settle data-protection responsibilities.
Still to settle, in writing
- Whose domain does the service run on?
Both plans include your own domain. Confirm domain control, setup and what happens when the service ends.
- Whose store accounts publish the apps?
Confirm the developer identity and who can publish or remove an app.
- Who owns the app builds?
Get ownership, maintenance and transfer rights in writing.
- What exactly leaves with you?
Ask about exports of subscriber records, payment relationships, watch history and video masters.
- Who handles updates and store rule changes?
Agree who submits builds, pays for updates and handles rejection.
- Are there content or subscriber limits?
Library allowances: 150 h on Studio, 500 h on Brand. Studio includes 300 active paying members and Brand 1,500; extra members are charged per month.
Supported apps and screens
Propel confirms four screens. Your plan determines the storefront and apps included.
| Screen | Status | What it gives your subscribers |
|---|---|---|
| Web | Supported | Own-domain, own-brand web app on both plans. |
| iOS | Supported | Own iOS app on Brand. |
| Android | Supported | Own Android app on Brand. |
| Apple TV | Supported | Own tvOS app on Brand. |
| Android TV | Supported | Own Android TV app on Brand. |
| Any other device, OS or store | Not listed | No other screen is confirmed. |
From content library to launch
Agree responsibilities at each step before setting a launch date.
- Qualify the fit
Share your library, audience and devices. Settle ownership and contract questions before committing.
- Bring the library across
Prepare recordings and metadata, then agree the import scope.
Done-for-you migration: €490 on Studio, included on Brand.
- Apply your brand and set your offer
Prepare your brand assets, set prices and decide what stays free. Confirm the available controls.
- Publish web, then the apps
Agree web setup and app submission responsibilities. Stores control their review decisions.
Implementation and store-review timelines are not published here.
- Open to your audience
Invite your existing audience and use member feedback to plan the next recordings.
Bring your library size, audience and device list.
Monetization and subscriber access
Propel supports subscriptions, one-time purchase, free previews. Confirm checkout and access rules for each screen.
- Subscription
- Recurring payment for access. Plan content people will return to.
- One-time purchase
- A single payment for a defined offer, such as a program.
- Free previews
- A sample of your teaching before someone pays.
Compare subscription video monetization models and white-label platform pricing, including applicable store commissions and other charges.
White-label platform vs custom development
Compare configuration and ongoing fees with the cost and responsibility of building your own software.
| Question | White-label platform | Custom development |
|---|---|---|
| What you are buying | An existing product configured for your brand. | Software built to an agreed specification. |
| Cost shape | Ongoing plan and usage or transaction fees. | Upfront development, then hosting and maintenance. |
| Time to launch | Setup, content preparation and any store review. | Design, development, testing and store review. |
| Control | Configuration within the provider's controls. | More design control; ownership depends on contract. |
| Where it stops | Changes depend on the provider's product scope. | Changes need budget and an available development team. |
Who Propel fits
Use your content model and device requirements to decide whether to keep evaluating Propel.
Propel fits if
- ✓ You have recordings and an audience to invite.
- ✓ Your target screens are web, iOS, Android, Apple TV or Android TV.
- ✓ You sell subscriptions or one-time access.
- ✓ You want your subscriber relationship to stay yours.
- ✓ An existing product fits better than a custom build.
Look elsewhere if
- — Bespoke features or unconfirmed screens are essential.
- — Your business depends on advertising-funded viewing.
- — You need broadcast workflows or complex rights management.
- — You need the platform to supply an audience.
FAQ
What are white-label OTT platforms? +
Streaming software offered under a customer's brand. Scope varies: compare the storefront, library, payments and apps included, then check who owns accounts and data. Branding alone does not establish ownership.
What are white-label apps? +
Apps supplied by a platform and branded for a customer. Propel's Brand plan includes own iOS, Android, Apple TV and Android TV apps; Studio includes an own-brand web app. Publishing and ownership arrangements still need confirmation.
What does a white-label streaming platform cost? +
Propel is €199/mo on Studio, with no percentage of your sales taken. Own mobile and TV apps require Brand: €599/mo plus a one-time €3,500 app launch. Prices exclude VAT; processing and applicable third-party charges are separate.
Who owns the apps and the store accounts? +
Those contract terms are not published here. Confirm the account holder, rights to app builds and what transfers if you leave, with Propel or any other vendor.
How long does launch take? +
Propel publishes no implementation or launch timeline here. Content preparation, setup and store review all affect timing. Agree responsibilities before announcing a date.