Turn your Pilates classes into an on-demand membership
Already certified and teaching Pilates? Turn your recorded classes into a membership for clients who know your work, with clear choices for mat practice and equipment sessions.
- ✓ Apps for Web, iOS, Android, Apple TV, Android TV
- ✓ Your subscribers stay yours
- ✓ Hosted in the EU
Written for instructors who already teach
Bring recordings and a reachable client base.
Propel fits if
- ✓ Recorded classes ready to publish.
- ✓ Clients you can invite from your studio or private practice.
- ✓ An offer that extends beyond your available teaching hours.
- ✓ A membership carrying your own name.
Look elsewhere if
- — You need bookings, timetables or attendance.
- — You need per-client notes and progress records.
- — You want classes to take, rather than sell.
- — You have no recordings ready for members.
Mat, equipment, and series in one library
Help clients choose a class suited to their equipment and experience. Discuss these groupings in your walkthrough.
- Mat
- Start with the space and props clients need at home. State those requirements before the class begins.
- Equipment
- Separate reformer, chair, barrel and small-prop recordings. Clear equipment labels help clients avoid choosing a class they cannot follow.
- Length and level
- Offer a twenty-minute option and a longer class where useful. State the experience each recording assumes.
- Series
- Plan a foundations sequence or four-week focus, with a clear starting point and an intended viewing order. Confirm available organization tools. These examples imply no grading, unlocking, individual programming or safety assessment.
Recurring income beyond studio hours
Propel supports subscriptions, one-time purchase, free previews, with payments by card, apple pay, google pay. Confirm the offer's access rules before selling.
- Can mat and equipment classes have separate access tiers?
Tiered access is unconfirmed. Settle this before pricing separate memberships.
- What happens to access when a client cancels?
Confirm the cutoff before publishing cancellation terms.
- Can an existing archive be brought across in bulk?
Migration costs €490 on Studio; it is included on Brand. Confirm your archive's scope.
Compare the recurring-access models.
How your clients watch
Propel's confirmed screens are Web, iOS, Android, Apple TV, Android TV. Choose your plan around your clients' home setup.
- Studio includes an own-brand web app; Brand adds your own iOS, Android, Apple TV and Android TV apps.
- Review whether clients can see the demonstration from their mat or equipment position.
- Confirm store accounts and review requirements before announcing a date.
Studio software vs a video membership
Keep Pilates studio software for in-person classes and client records. Add a video membership for recorded teaching.
| The job | Pilates studio software | Propel |
|---|---|---|
| Class bookings | Places and capacity | Not a Propel feature |
| Timetables, rosters and attendance | Runs the studio schedule | Not a Propel feature |
| Client notes and progress | Named-client records | Not a Propel feature |
| In-person passes and packs | Studio memberships | Not a Propel feature |
| Recorded class library | Check video support | On-demand video |
| Paid video access | Check video pricing options | Subscriptions, One-time purchase, Free previews |
| Branded apps | Check branding and devices | Studio: own-brand web. Brand: iOS, Android, Apple TV, Android TV. |
What Propel does not do for a Pilates business
Teaching judgement and studio administration remain separate.
- No bookings
No timetable, no places, no waitlist.
- No rosters or attendance
Members hold a subscription, not a place.
- No client progress tracking
No per-client notes, assessments or session records. Those stay in your studio system.
- No supervision of home practice
What is appropriate to publish, and for whom, is your judgement.
- No certification or teacher training
Not a qualification platform: it assumes the training you did.
An addition to the system you already run.
A Pilates revenue scenario
How many clients pay, and how much they pay. Put your own two figures in.
What this assumes
- Every member pays the same amount, every month.
- Nobody cancels, and nobody is on a discount or a free trial.
- Taxes, payment costs and platform costs are not deducted.
Worked example. 200 members paying €15 a month is €3,000 a month, or €36,000 a year, before any costs.
Gross revenue, before payment processing, app-store commission on in-app purchases, tax where liable, and platform costs. No Propel fees are deducted automatically. Studio is €199/mo and Brand €599/mo. Propel takes no percentage of your sales. Prices exclude VAT. Model your platform costs separately.
See the product
Bring a mat class and an equipment recording to discuss the library and client experience.
- Ask how categories, class length, level and series can organize your recordings.
- Review membership setup, payment and playback with your clients' home practice in mind.
Propel is pre-launch and open for early access.
Pilates membership FAQ
I have a large archive of recorded classes. Can I upload all of it? +
Check its duration against your plan's library allowance; extra storage is available for an additional fee. Done-for-you migration is €490 on Studio and included on Brand. Confirm scope before moving files.
How should I mix class lengths? +
Give clients a short option for busy days and a longer session when the teaching needs it. Ask existing clients what they can fit into a week; do not promise results from a particular frequency.
What does Propel cost, and when can I launch? +
Studio is €199/mo for your own-brand web app and Brand is €599/mo with your own iOS, Android, Apple TV and Android TV apps, plus a one-time €3,500 app launch. Propel takes no percentage of your sales. All prices exclude VAT. Propel is pre-launch and open for early access; no launch or store-review date is published.