Own the streaming experience around your fitness brand
Your programs as a subscription service under your own name, with apps on the screens members already use. The subscriber relationship stays with you.
- ✓ For brands that exist, not brands being started
- ✓ Apps for Web, iOS, Android, Apple TV, Android TV
- ✓ Your subscribers stay yours
For brands that already have an audience
Bring an established name, a filmed catalog and an audience you can reach. Brand strategy and activewear manufacturing are outside this service.
Propel fits if
- ✓ The brand exists and people already know the name.
- ✓ You have a catalog: multiple programs or formats, filmed.
- ✓ You have an audience you can reach directly — a list, a following, customers.
- ✓ You are willing to charge for access, and have charged for something before.
Look elsewhere if
- — You need brand strategy, positioning or a logo.
- — You have an audience but no catalog, or the reverse.
- — You want a marketplace to supply you with subscribers.
- — You are looking to manufacture activewear — a different industry with the same search phrase.
Your catalog, structured like a service
Fifty videos with no structure is an archive. The same fifty, structured, is a service.
- Programs
- Give each named program a clear place: the eight-week block, the flagship series, the beginner course.
- Formats
- Separate short sessions, full classes and technique breakdowns so members can choose what fits today.
- Instructors and faces
- Help members find the people whose teaching they follow.
- Seasons and drops
- Publishing in waves gives the brand something to announce.
- The entry point
- Choose a clear starting point for new subscribers: the flagship program, short sessions or newest release. Library allowances are 150 hours on Studio and 500 on Brand; extra storage costs more.
What "owned" actually means
Separate the published plan features from ownership and exit terms you still need in writing.
- The brand on every screen
- Studio includes an own-brand web app; Brand adds own iOS, Android, Apple TV and Android TV apps. No screens beyond Web, iOS, Android, Apple TV, Android TV are claimed.
- The subscriber relationship
- Your subscribers stay yours
- Where it runs
- Hosted in the EU.
- The catalog itself
- Settle content ownership and publishing rights in your agreements before uploading.
See branded apps and store ownership; settle these questions before signing.
- Whose app-store accounts publish the apps?
Propel has not published its answer — do not assume.
- What domain does the web service run on, and who controls DNS?
Both plans include your own domain. Confirm who manages DNS and retains control.
- What happens to the apps, catalog and subscriber list if you leave?
Get exit terms in the contract, not from a landing page.
- Can existing subscribers be brought across from where they pay today?
Migration is €490 on Studio and included on Brand. Confirm account and recurring-billing transfer scope.
Bring your ownership requirements.
Subscription economics
The model decides who benefits when the service grows.
- Per-subscriber pricing
- The bill rises with subscriber count. Model it at today's audience and at your growth target.
- Revenue share
- A percentage of turnover. Check the basis, exclusions and any platform fee charged alongside it.
- Flat platform fee
- A fixed platform charge. Check for usage limits and additional fees before treating it as your total cost.
- The costs that apply whatever the model
- Payment processing, app-store commission, tax where you are liable, and your own production cost.
Sell subscriptions, one-time purchase, free previews, paid by card, apple pay, google pay. Compare subscription models. Studio is €199/mo and Brand €599/mo, excluding VAT; Propel takes no percentage of your sales. The calculator shows gross revenue, with no Propel fees deducted. Model your platform costs, then subtract processing, app-store commission, applicable tax and production costs.
What this assumes
- Every member pays the same amount, every month.
- Nobody cancels, and nobody is on a discount or a free trial.
- Taxes, payment costs and platform costs are not deducted.
Worked example. 200 members paying €15 a month is €3,000 a month, or €36,000 a year, before any costs.
Your team's responsibilities
Assign these jobs before launch, including who handles the work shared with Propel.
- Someone owns the catalog
- One person deciding what gets published, named, tagged and retired.
- Someone owns the schedule
- What ships when, and the announcement that goes with it.
- Someone owns the store relationship
- App-store submissions, review responses and policy changes need a named owner with the credentials to act.
- Someone owns member communication
- Cancellations, complaints, refunds under your own published terms.
- What Propel does not do
- Propel does not produce content, market your service, find subscribers or manage your community.
Confirm the division of work before launch.
Launching to an existing audience
You get one launch to an audience that already trusts you.
- Choose the launch catalog
Start with the flagship program and a few formats. Reserve later releases for the first season.
- Settle ownership and terms
Confirm store accounts, domain control, subscriber data and exit terms. Publish your customer terms and refund policy.
Ask about app-store timing: we publish no estimate.
- Invite your existing audience
Announce to your list first, with free previews that show what the membership contains.
- Schedule the next ninety days
Book filming for the next releases before sign-ups open. Give members a reason to return after launch.
Fitness brand FAQ
We have several instructors on camera. Whose content is it? +
Settle recording, publishing and sale rights in instructor agreements, including what happens when someone leaves. Do not assume platform rights or royalty tools; their scope is not confirmed.
How large a catalog can we bring? +
Studio includes 150 hours and Brand 500. Extra storage is available for a fee. Confirm that price before moving a larger archive.
How long does it take to get the apps live? +
We do not publish a timeline; app-store review is not ours to control. Plan your announcement after the apps exist.
Can our existing subscribers move across without re-subscribing? +
Migration is €490 on Studio and included on Brand. Confirm whether your existing payment setup can transfer and which subscribers must re-subscribe before announcing a move.
What will Propel cost? +
Studio €199/mo, Brand €599/mo plus a one-time €3,500 app launch, excluding VAT. No revenue share. See pricing for plan details and separate costs.